EMERGING MARKETS
HEALTHCARE CONSULTANTS
We are an international healthcare consulting firm and a project implementation partner focusing on emerging markets
Having a wide network of expert consultants in the local healthcare industry, we support global pharmaceutical and medical devices companies develop their business and increase access to care in emerging markets
ABOUT US
We are a boutique firm with a focus on market access and expansion, with the patient journey being at the center of our strategies
Our consultants plan the strategy and execution with our clients and ensure timely and high-quality delivery through the utilization of our extensive network
STRONG WORLDWIDE COVERAGE
Specifically in countries where it is more difficult to find a professional third party to partner with:
UNITED ARAB EMIRATES, EGYPT, SAUDI ARABIA, LEBANON, KUWAIT, MOROCCO, QATAR, TURKEY, CHINA, PAKISTAN, INDIA, INDONESIA, PHILIPPINES, SINGAPORE, THAILAND, MALAYSIA, MEXICO, BRAZIL, SOUTH AFRICA, NIGERIA, SENEGAL, GHANA, KENYA, ETHIOPIA, UGANDA, RUSSIA, UKRAINE
4 main areas
SERVICES
Review our Market Access page to learn more
COMMERCIAL STRATEGY
BUILDING THE BUSINESS STRATEGY
Building the business strategy according to market outlook, geographical coverage, portfolio, access, commercial resources and internal capabilities while putting together a full P&L
STRATEGIC MARKET ASSESSMENT
Evaluating the private and public sector dynamics, regulations, competition and perceptions as well as the needs of key stakeholders in the country to come up with a strategic initiative or go/no-go decision
PRODUCT LAUNCH AND PERFORMANCE IMPROVEMENT STRATEGY
Building a strategy for new product launches or evaluating the performance of existing products through local market data gathering and stakeholder perception assessment
ACCESS STRATEGY
ACCESS STRATEGY DEVELOPMENT
Identifying strategic access initiatives by evaluating the gaps and needs within the patient journey from awareness to adherence to treatment while also recommending access program set-up
PRICING STRATEGY DEVELOPMENT
Identifying the right strategy based on the company priorities and how payers perceive the ability-to-pay, willingness-to-pay and willingness-to-prescribe
PROGRAM DESIGN & IMPLEMENTATION
PATIENT SUPPORT PROGRAM DESIGN
Assessing the viability of an access program such as a partial payment, complementary voucher system or cash flow facilitation program and setting up the in-country structure and process
PATIENT SUPPORT PROGRAM IMPLEMENTATION
Implementing programs that would need a third party to interact with the patients and other institutions with trained local staff, while reporting back to the clients
STRATEGIC MARKET RESEARCH
QUALITATIVE KEY STAKEHOLDER INTERVIEWS
Conducting qualitative interviews and deep-diving into strategic issues while managing sensitive communication with various stakeholders including payers, physicians, pharmacists, patients and others
QUANTITATIVE MARKET RESEARCH METHODOLOGY DEVELOPMENT AND EXECUTION
Developing quantitative study questionnaires for various topics such as market access strategy development, pricing, new product launch, etc. and executing those with expert local market research teams
Most Recent Projects
PATIENT ASSISTANCE PROGRAM STRATEGY AND DESIGN
in discussion with key stakeholders in Turkey with one of the top global pharmaceutical companies
GO-TO-MARKET PLAN
for the key portfolio products of a top global pharmaceutical company in Singapore and Malaysia
PRICE ELASTICITY STUDY
to understand the willingness-to-pay, ability-to-pay and willingness-to-prescribe for the co-pay amount of a drug in Turkey
STRATEGY DEVELOPMENT
of an alternative dispensing model for a new drug in Turkey where interviews were conducted with 50+ stakeholders on behalf of a top global pharmaceutical company
MARKET RESEARCH METHODOLOGY DEVELOPMENT
for Iran to understand the perceptions towards a vaccine through interviews with patients, physicians and pharmacists
HEALTHCARE LANDSCAPE AND PATIENT POPULATION ANALYSIS
to make a market entry decision for a rare disease drug in Turkey, Egypt and KSA
PATIENT ASSISTANCE PROGRAM DESIGN
with a global medical devices company through providing zero-interest bank loans for different durations of months based on the ability-to-pay levels of patients
Our core team consists of healthcare experts and top-tier strategy consultants with long years of exposure to emerging markets
TEAM
Ebru Tekinturhan
Ebru Tekinturhan is a life sciences expert with more than 16 years of experience. Throughout her career, she focused on pharmaceutical and medical devices sectors in emerging market countries in the Middle East, Sub-Saharan Africa and Southeast Asia. Her expertise is in market access, market entry, commercial strategies and strategic market research. She also designed and implemented patient support programs in more than 20 countries across a variety of therapy areas for global life sciences companies. Ebru started her career at J&J Medical Devices with roles in Sales and Marketing. She then worked as the Global Strategy Director at Axios International in France, a global healthcare consulting and project implementation company. She holds a B.A. in Business Administration from Bogazici University and an MBA degree from INSEAD, France.
Omer Ozvardar
Omer Ozvardar is a former Oliver Wyman & Accenture consultant with more than 18 years of experience across Europe, Africa, and the Middle East, working in multiple industries with a focus on life sciences. Omer delivered projects for Kearney, Strategy& (formerly Booz & Company), Oliver Wyman, Arthur D. Little, OC&C Strategy Consulting and Peppers and Rogers Group, as well as specialized consulting houses. He focuses on business transformation, including aspects of strategy, technology, process, sales, customer experience and product/service design through regular coordination with C and Director level executives. Omer holds a B.S. in Management Information Systems from Bogazici University and an MBA degree from Kellogg School of Management, Northwestern University.
JOIN THE TEAM
If you are interested in working with EMH Consultants, please send us your resume with a cover letter explaining your background and motivation for joining us: info@emhconsultants.com